Mandy Dyonne Lieveld
“My mom always told me: ‘push your shoulders back Mandy! Keep your head up high and be proud!’ I was a very tall girl growing up and didn’t want to stand out from my friends. Luckily my mom disagreed and sent me to a runway coaching class myself. I learned how to stand up straight and move with confidence and I felt so much more confident!
After that I started modelling for an agency based in Amsterdam. I walked a lot of shows both in Holland and abroad. But I had a second love: my passion for dance, which I didn’t want to give up. I got through the auditions and had the opportunity to start at the Amsterdam Dance Academy. After this I didn’t have the time to model as much. Unfortunately I couldn’t continue dancing on such a high level due to a health issue. I decided to start at the University of Amsterdam and got my Master’s degree in psychology.
My mom’s words and the feeling of confidence I got from my runway coaching never left me, and neither did my love of modelling and dancing. With my background in psychology I decided to combine everything into one and start my very own runway coaching!
I started coaching for agencies in Holland, and then London, L.A… I prepared girls for the Amsterdam Fashion week and collaborated with Calvin Klein, Alexander Wang and Emporio Armani. I got to work for the Elite Model Look and I was even the runway coach and judge for Holland’s Next Top Model!
And then the big step: New York was calling … I’ve moved here just over a year ago and have had the opportunity to work for NEXT models, The Society, New York Models, Fusion, Silent New York, and much more still to come. I’ve coached close to 500 models, worked on 240 fashion shows, and for 41 model agencies worldwide … I still love it as I did the first time!
So what can I do for you? I’ll try to give you the confidence that I got from my own runway coaching. I can teach you how to stand out in auditions like I did when I tried out for the Amsterdam Dance Academy. I can give you the tools at hand to make you feel mentally prepared and calm in stressful situations as I’ve learned during my studies in psychology.
And above all? I can give you the love and enthusiasm for this industry that I feel, to keep working and practicing in order to reach your full potential. There’s no second chance at a first impression. Together we’ll prepare you for yours.